Feel like yourself again. Only stronger.
Hormone-aware nutrition and strength coaching, one on one with Juliana Garcia. Degreed nutritionist. Psychology degree. IFBB Pro at 50.
Most coaches bring one of these. You get all three.
The nutritionist
A degree in Nutrition. I build how you eat around how your body works now, not how it worked at 30.
The behavior expert
A degree in Psychology. Knowing what to do was never the hard part. Doing it on a Tuesday night is. I coach that part too.
The athlete
IFBB Pro. I don't coach from a textbook. I train by the same principles I'll coach you on.
I'm a coach, not a medical provider. I work alongside your doctor, never in place of them.
You're doing everything right. Your body stopped answering.
- The scale won't move, even when you eat less.
- Tired by 2pm. Wide awake at 2am.
- Same weight, different shape.
- Every expert says something different.
- And somewhere along the way, you stopped feeling like you.
None of that is a willpower problem. After 40, hormone shifts change how your body handles fuel, muscle and sleep. The playbook has to change with it.
What changes when the plan finally fits
Weight that moves again
Fat loss built on enough protein and more muscle, not on eating less and less.
A firmer, stronger shape
"Toned" is muscle you can see. Lifting designed for your joints, schedule and starting point.
Real strength
Lift the suitcase into the overhead bin yourself. The most protective thing you can build after 40.
Steady energy, all day
No 2pm crash. Fuel timing, morning light and recovery so your afternoon is yours again.
Sleep that restores
Evening routines, training timing and nutrition that support deeper, steadier sleep.
Hormone-aware, not hormone-afraid
A plan that adapts to this season of life. I bring nutrition and training. Your doctor handles the medical side.
Results that stay, on or after GLP-1
Protect muscle, hit your protein, build habits that hold. Your prescriber manages the medication. I coach everything around it.
Confidence, and the spark
Sleeping well, getting stronger, properly fueled: you start to feel like a woman again. In the mirror, in your clothes, and in your sex drive. (Low desire can have medical causes too, so loop in your doctor.)
Coached by someone who still lifts.
Real sessions, real form. Every movement in your program is one Juliana has done thousands of times.
Coached by a Pro. At 50.
I'm Juliana. At 47, my energy, sleep and strength started slipping away. Me, the pro athlete with a nutrition degree.
So I rebuilt them, using the science I'd studied and coached for over twenty years, rewritten for this season of life.
Before any of that, I was a single mom of three who built two wellness brands from scratch. I know what it's like to have no time and still need it to work.
Now I coach a small number of women privately. You get the nutrition science, the psychology of habits that last, and a coach who trains by the same rules she teaches.
"Strong at 50 isn't genetics. It's a plan. I'll build yours."
Juliana Garcia
The science is clear. Most plans ignore it.
of muscle can be lost per decade after 30 without strength training.
Westcott, 2012women aged 45–64 meet the strength-training guidelines.
CDC, MMWR 2022of protein per meal is the range research links to muscle building.
Paddon-Jones, 2009average lean weight gained in 10 weeks of resistance training.
Westcott, 2012
Research averages, not promises. Individual results vary.
In their words
With her guidance, resources, and tools, I finally climbed out of the haze, and feel mentally, physically, and emotionally, more like myself than I have in years!
Mia L.I learned that it's never too late… I encourage all women to take this journey with Juliana.
Maria G., in her 60sThree steps. No guesswork.
Apply
About 60 seconds. Tell me your goals. No medical details needed.
Consultation
30 minutes with me, by phone or video. You'll leave with clarity on your next three moves, whether or not we work together.
Your plan, your coach
Nutrition, strength, sleep and energy built around your real week. Regular check-ins, honest adjustments, and your doctor stays in the loop.
Private coaching is by application. Limited client spots.
Questions women ask me first
Do I need to be in shape to start?
No. Most women start right where they are. We build strength from your starting point, with your joints and schedule in mind.
Are you a doctor or a dietitian?
Neither. I'm a nutritionist with a degree in Nutrition, a degree in Psychology, and an IFBB Pro. I'm a coach, not a medical provider. I don't diagnose, prescribe or change medication. I work alongside your doctor, and I'll help you get more out of those appointments.
I'm on GLP-1 medication. Can you help?
Yes, with the coaching side. That means protein, strength training to protect muscle, and habits that hold when the dose changes or stops. Your prescriber manages the medication itself.
What about my hormones?
Your plan is built for the hormone shifts that come after 40, through nutrition, training, sleep and stress. Testing and treatment stay with your doctor. I'll help you walk in prepared.
How much does it cost?
Private coaching is a premium investment in your health. We cover the details on your consultation, once we both know it's a fit.
How soon will I notice a difference?
Everyone's different, and I won't promise numbers. Many women notice energy and sleep first. Strength and shape follow with consistency.
Where are you located?
My office is at 2173 Salk Ave., Suite 250, Carlsbad, CA 92008. I coach women across North County San Diego. Call or text (760) 334-9500.
Your strongest years can still be ahead of you.
If you're ready to feel like yourself again, let's talk.
About 60 seconds · By application · Limited client spots